Month: April 2013

In 1979 I saw firms spending a fortune on advertising trying to bring in new customers, but when they walked in the door employees hit them on the head with baseball bats (figuratively) driving them away. My concept was that if you loved the customer, and treated them like a king or queen business would soar.  … Read more

If you don’t know who they are how can you serve them? Who are your customers? Do you know what they want? Do you know what they think about you and your products and services? If you don’t, you have some work to do. It’s critical that you know your customers, so that you can … Read more